The Tale of the Long-Tail

23 August 2011 at 10:45 Leave a comment

Ewan Morrison on the future of writing.

Discussing, among other interesting points, Chris Anderson’s crucial “The Long Tail, or Why the Future of Business is Selling Less of More”.

In simple terms, the long tail derives its name from graphs of sales against number of products. Whereas throughout the 20th century publishers concentrated on selling only a few heavily promoted “hits” or “bestsellers” in bulk, digital shopping has meant that what was originally a tail-off in sales, has now become increasingly profitable. Rather than selling, say, 13m copies of one Harry Potter book, a long tail provider can make the same profits by selling 13m different “obscure”, “failed'” and “niche” books.

One suspects we’ll see a return to the patronage system…aristocracy intrudes everywhere.

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Entry filed under: think, writing.

The post-idea idea Dragon tales

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I am a misanthrope. No one ever believes me, but this seems to prove my point.

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